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First impressions are crucial in business. However, you may be missing an easy way to improve your approach by using a custom email address. While an email client like Gmail or Yahoo may seem like an easy solution for your business email needs, free accounts lack the professional efficiency of a custom email address.
In this article, we'll take an in-depth look at custom email addresses and five reasons why small or large business owners need custom, non-free email. We'll also move on to how to create one with our email hosting plans.
Custom Email Addresses Enhance Your Business Credibility
Your email address is the first way your customers will communicate with you, making it an essential part of your brand. It can also be an easy way to build credibility with customers.
Additionally, if you're doing any kind of email marketing, professional email will go further to build trust with your audience, which is crucial for winning customers.
Professional Email is an Effective Marketing Tool
By 2022, researchers expect half the world's population to use email. When you think about it, it's probably wise to invest in building a strong email marketing strategy.
From your email signature to your business cards, a branded email address can make an impression and help establish your brand wherever it appears. Given the return on investment (ROI) of email marketing, it makes sense to pay close attention to what customers see in the "contact us" field.
Unify Your Business Email Messages
When you use a custom email address that matches your website, it helps your business appear more professional. It also enables you to standardize how all your business emails appear.
Additionally, you can use your email hosting plan to create addresses for different departments within your business; this helps provide organization and structure. Even if you're the person answering every incoming email, having separate addresses for different purposes can help you track each message.
Custom Email Accounts Are More Secure
When you avoid using free email, you can easily stay informed about email and data security. Allowing employees to use free personal email accounts poses a risk to your business.
Avoid Spam Folders
Email marketing can be a profitable strategy, but only if your emails don't end up in subscribers' spam folders.
Recipients' email accounts are more likely to flag your messages as unwanted if they come from a free provider like Yahoo or Gmail.
Start with Custom Email
Don't hesitate to switch to custom email to improve the development and growth of your business. We provide in our shared hosting service the ability to create unlimited email accounts with your own domain name for free and many other features for only $5 per month.